The Viceregal Lion
  1. The Governor General of Canada
  2. His Excellency the Right Honourable David Johnston
Heraldry Today

R.C. Purdy Chocolates Ltd.

Vancouver, British Columbia
Grant of Arms, Supporters, Flag and Badge
October 20, 2005
Vol. V, p. 4

Arms of R.C. Purdy Chocolates Ltd.

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Blazon

Arms

Rustré Or and Purpure;

Crest

Issuant from a coronet of maple leaves Or, a cocoa tree Purpure leaved Vert fructed Or;

Supporters

On a grassy mound Vert two reindeer Or each gorged with a ribbon Purpure;

Motto

QUALITY • TRUST • TRADITION;


Symbolism

Arms

The design represents a box of chocolates as viewed from above. As well, it symbolizes the idea of expanding horizons and outreach of products if one imagines the design continuing beyond the boundaries of the shield. Purple and gold are the firm’s colours, made famous through their use on chocolate boxes.

Crest

The maple leaves symbolize Purdy’s as a Canadian enterprise. New growth and the source for raw chocolate are represented through the cocoa tree which is shown with its fruit, the cocoa pods.

Supporters

The reindeer allude to the festive season when demand for the company’s products is greatest.

Motto

Not applicable