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R.C. Purdy Chocolates Ltd.
Vancouver, British Columbia
Grant of Arms, Supporters, Flag and Badge
October 20, 2005
Vol. V, p. 4
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Rustré Or and Purpure;
Issuant from a coronet of maple leaves Or, a cocoa tree Purpure leaved Vert fructed Or;
On a grassy mound Vert two reindeer Or each gorged with a ribbon Purpure;
QUALITY • TRUST • TRADITION;
The design represents a box of chocolates as viewed from above. As well, it symbolizes the idea of expanding horizons and outreach of products if one imagines the design continuing beyond the boundaries of the shield. Purple and gold are the firm’s colours, made famous through their use on chocolate boxes.
The maple leaves symbolize Purdy’s as a Canadian enterprise. New growth and the source for raw chocolate are represented through the cocoa tree which is shown with its fruit, the cocoa pods.
The reindeer allude to the festive season when demand for the company’s products is greatest.