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Grant of Arms
January 15, 2003
Vol. IV, p. 264
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Gules three maple leaves Or their stems conjoined in pall, each charged with a Magen David Sable, surmounted at the centre by a lion's head erased Or;
Issuant from a coronet the upper edge set with ears of wheat Or the rim charged with a frieze of crotchets Sable, a demi lion holding in its dexter paw a lightning flash Or and in its sinister paw a balance Sable;
REACH FOR THE STARS;
The dominant colours, gold and red, are those favoured by Mr. Asper. The three maple leaves represent his native land and his service to Canada. Their number refers to his three children and hence the importance of family in his life. The Magen Davids symbolize his Jewish heritage. Since he was born under the sign of Leo, and the lion is regarded as the King of the beasts, the lion's head represents Mr. Asper's fighting spirit, his determination and his strength of purpose.
The coronet represents Mr. Asper's Manitoba birthplace and heritage, and the quarter notes, his love of music. The lion refers to the Lion of Judah and is therefore a second reference to his Jewish heritage. Mr. Asper's long career in communications is symbolized by the lightning flash, while his career in the law and appointment as Queen's Counsel is represented by the scales of justice.
This phrase is meant to exemplify Mr. Asper's continual drive for excellence.
Canada Gazette Information
The announcement of the Letters Patent was made on December 20, 2003, in Volume 137, page 3981 of the Canada Gazette.
Original concept of Robert D. Watt, Chief Herald of Canada, assisted by the Heralds of the Canadian Heraldic Authority