The Viceregal Lion
  1. The Governor General of Canada
  2. Her Excellency the Right Honourable Julie Payette
Heraldry Today

The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.

39 Service Battalion

Richmond, British Columbia
Approval of a Badge
January 15, 2014
Vol. VI, p. 322

Click on each image to enlarge. The blazon and symbolism for each element will accompany the enlarged image.



Argent a cougar’s face in the Coast Salish style Sable embellished Gules, in base a bar wavy Azure;





The cougar is commonly found throughout British Columbia, where the unit is based. Its head is rendered in a Coast Salish style to honour the first inhabitants of the region. A cougar’s head can also be found on the badge of the 39 Canadian Brigade Group, to which the battalion provides combat service support. The wavy band represents the Strait of Georgia, between Vancouver Island and the mainland coast of British Columbia. Wavy bands are also found on the arms of the province as well as on badges from units that were amalgamated to form the new battalion.


This Latin phrase means “A good spirit conquers”.


Canada Gazette Information

The announcement of the Letters Patent was made on October 25, 2014, in Volume 148, page 2734 of the Canada Gazette.

Artist Information

Original concept of the 39 Service Battalion, assited by the heralds of the Canadian Heraldic Authority.

Kelly Cannell

Shirley Mangione

Recipient Information

Military Institution